Influence: The only thing that matters

(Live from Prithvi cafe – Mumbai, written a few days back)

Concept
———-
– Every one has a circle of influence
– Every customers who loves your product/service will influence others around him in a positive manner
– Every customer who hates you will spread a negative influence
– Naturally some people will have larger circle of influence and  some smaller
–  Similarly some customers have a strong force of influence some not so strong

Exercise
———–
– P = sum of all the ‘positive’ circles
– N = sum of all the  ‘negative’ circles
– Resulting circle, R = (P – N)

Questions
———-
– Is the resulting circle posetive?
– Is it large enough ?
– Is it growing?

End of the day
————–
– Highest  priority for  you should be to continously work on  increasing   these individual posetive circles (P) and eleminating / reducing negative circles (N)
– Size of the resulting circle (R) and its growth rate is the only thing that matters

So what does you equation look like…