(Live from Prithvi cafe – Mumbai, written a few days back)
Concept
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– Every one has a circle of influence
– Every customers who loves your product/service will influence others around him in a positive manner
– Every customer who hates you will spread a negative influence
– Naturally some people will have larger circle of influence and some smaller
– Similarly some customers have a strong force of influence some not so strong
Exercise
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– P = sum of all the ‘positive’ circles
– N = sum of all the ‘negative’ circles
– Resulting circle, R = (P – N)
Questions
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– Is the resulting circle posetive?
– Is it large enough ?
– Is it growing?
End of the day
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– Highest priority for you should be to continously work on increasing these individual posetive circles (P) and eleminating / reducing negative circles (N)
– Size of the resulting circle (R) and its growth rate is the only thing that matters
So what does you equation look like…