(Live from Prithvi cafe - Mumbai, written a few days back) Concept ---------- - Every one has a circle of influence - Every customers who loves your product/service will influence others around him in a positive manner - Every customer who hates you will spread a negative influence - Naturally some people will have larger circle of influence and  some smaller -  Similarly some customers have a strong force of influence some not so strong Exercise ----------- - P = sum of all the 'positive' circles - N = sum of all the  'negative' circles - Resulting circle, R = (P - N) Questions ---------- - Is the resulting circle posetive? - Is it large enough ? - Is it growing? End of the day -------------- - Highest  priority for  you should be to continously work on  increasing   these individual posetive circles (P) and eleminating / reducing negative circles (N) - Size of the resulting circle (R) and its growth rate is the only thing that matters So what does you equation look like...